Helix Sleep
Rendered, Reframed
Background
Layout design and storytelling with a series of lifestyle renders to elevate the digital shopping experience. Moving beyond standard product imagery, these scenes evoke atmosphere, materiality, and a sense of lived-in ease bringing warmth and dimension to an online-first environment. Building on this foundation, I led the integration of the renders into PDP carousels, repositioning them as a storytelling tool rather than a static gallery. Through thoughtful sequencing and the introduction of text callouts, I developed a layout that balances inspiration with clarity highlighting key product details while helping customers better understand the products.
Scope
