Lo & Sons
The Catalina Weekender Collection Campaign
Photography
/ Lifestyle
/ Product
Lo & Sons
SS 2019
The Camo Collection — Photo art direction for Lo & Sons’ Camouflage Collection. Five best-selling styles, now available in three new colors: Tan Camo, Green Camo, and Navy Camo.
The objective — showcase these colors as versatile prints for various lifestyles.
The solution — our main focus was to communicate the versatility of these prints. We decided to showcase the same two subjects wearing products from the collection within three lifestyle use cases — morning commutes, weekend exploring, and workout sessions.
Role: Art Direction, Styling
Photography: Amanda Villarosa
Lo & Sons
SS 2019
The Waverley 2 Convertible Bag — A chic convertible bag that can be worn four ways—crossbody, wristlet, shoulder bag, and belt bag (aka fanny pack).
Role: Art Direction
Photography: Alice Gao
Lo & Sons
FW 2018
Art direction for Lo & Sons’ Seville business tote — an innovative laptop tote that adapts to fit your travel needs.
Role: Art Direction
Photography: Floto + Warner