Lifestyle Art Direction
Lo & Sons
SS 2020
Seasonal lifestyle photography for Lo & Sons’ weekender collection. Highlighting the versatility of traveling by car or train with this collection.
Role: Art Direction
Photography: Alice Gao
Lo & Sons
FW 2019
Seasonal still life editorials for Lo & Sons’ weekender collection.
Roles: Art Direction, Styling
Photography: Lindsay Brown
Photography Assistant: Mamie Heldman
Lo & Sons
SS 2019
The Camo Collection — Photo art direction for Lo & Sons’ Camouflage Collection. Five best-selling styles, now available in three new colors: Tan Camo, Green Camo, and Navy Camo.
The objective — showcase these colors as versatile prints for various lifestyles.
The solution — our main focus was to communicate the versatility of these prints. We decided to showcase the same two subjects wearing products from the collection within three lifestyle use cases — morning commutes, weekend exploring, and workout sessions.
Role: Art Direction, Styling
Photography: Amanda Villarosa
Lo & Sons
SS 2019
The Waverley 2 Convertible Bag — A chic convertible bag that can be worn four ways—crossbody, wristlet, shoulder bag, and belt bag (aka fanny pack).
Role: Art Direction
Photography: Alice Gao
Lo & Sons
FW 2018
Art direction for Lo & Sons’ Seville business tote — an innovative laptop tote that adapts to fit your travel needs.
Role: Art Direction
Photography: Floto + Warner