Lo & Sons

From Medical Device Marketing to Fashion Blogging

Background

An interview and editorial with Anh of 9to5Chic, highlighting her inspiring transition from the medical industry to full-time fashion blogging. The versatility and smart functionality of Lo & Sons Seville Tote seamlessly fits into Anh’s day-to-day life, from the office to travel. Through storytelling and lifestyle photography, the project illustrates the balance of elegance and practicality that defines both Anh’s style and the Lo & Sons brand.

Scope

Art Direction
Styling