Lo & Sons Collection Launch

Photo art direction for Lo & Sons’ Camouflage Collection. Five best-selling styles, now available in three new colors: Tan Camo, Green Camo, and Navy Camo.

The objective — showcase these colors as versatile prints for various lifestyles.

The solution — our main focus was to communicate the versatility of these prints. We decided to showcase the same two subjects wearing products from the collection within three lifestyle use cases — morning commutes, weekend exploring, and workout sessions.

Art Direction: Emily Skaar
Creative Direction: Derek Lo
Production: Ewa Linn
Photography: Amanda Villarosa
Client: Lo & Sons